A playful company film with impact for Toi-Toys
Telling an authentic story full of experience
Information
A short overview of this project:
Toi Toys
Client
Retail
Sector
Video, animation
Service
Highlights
- A surprising, playful video that shows the company as it is
- A multidisciplinary team brings every discipline together behind one point of contact
- Creating together, without the hassle
Indicia took us through a creative process, and it was a real pleasure to work with them. They listened carefully, thought along with us and kept communication short. They managed to turn our story into a playful video with animation that fits our new brand identity. Indicia delivers quality, 100%.
A playful company film as the icing on the cake
Toi-Toys' new brand identity deserved icing on the cake: a company film to match. A film Toi-Toys wanted to show at the upcoming toy fair, and one that tells their story authentically and with plenty of experience behind it. Indicia took the Brabant toy maker, and the largest toy importer in Europe, all the way to the finished result.
A playful video for a serious company
Toi-Toys is a family business that has been a dependable toy partner to wholesalers, retail chains and hospitality for 30 years. The company develops, makes and tests its own toys and delivers remarkably fast thanks to an enormous range held in stock. For Toi-Toys it is "fun toys, serious business", and that is what they wanted to convey playfully in a company video with impact.
Creating together
Indicia produced that video for Toi-Toys. The process started with a concept with real pull. The close, smooth collaboration quickly made clear that Toi-Toys' story would be told best with a combination of video and animation.
Indicia handled the whole production from A to Z: script, storyboard, shoot days, editing and animation through to the finished company film. Thanks to that mix of media, Toi-Toys now has a video that stands out.
Every discipline, one point of contact
In the video, children's play spills over into the real world, a neat translation of the motto "fun toys, serious business". Adding animation takes that translation up a level. Three Indicia teams worked together on Toi-Toys' company film: concept, video and animation. Indicia has all of that expertise under one roof, so Toi-Toys had a single point of contact, and we could deliver the best possible video in a short space of time.
