A strong brand and HubSpot marketing help ALKU grow
A scalable and personal online approach for ALKU
Information
A short overview of this project:
ALKU
Client
Retail
Sector
Brand strategy & design, HubSpot automation, online marketing
Service
Highlights
- A brand story with impact: instantly recognisable and distinctive
- Leads followed up automatically: faster and less manual work thanks to HubSpot
- Proactive online optimisation: continuous improvement
"Communication is quick and the experts at Indicia know what they are talking about. Whether it is strategic online advice or the details of a campaign, they move fast and keep the overview."
ALKU makes top quality PVC window frames, with an eye for detail, personal advice and Dutch solidity. The company has grown fast in recent years, with its own branches and a large dealer network. To achieve that growth online as well, ALKU went looking for a strategic partner, and found one in Indicia. "We wanted more than an agency that just runs campaigns," says Jasper Oving, marketing coordinator at ALKU. "We were looking for a team that thinks with us and works with us, across the board."
That is exactly the multidisciplinary approach Indicia is known for: from effective Meta and Google campaigns to smart marketing automation with HubSpot and a strong brand strategy. And always in close collaboration with ALKU's other partners.
New brand positioning: sharp and distinctive
The work started at the core: the brand story. In creative sessions, Indicia's branding team and ALKU laid the foundation for a distinctive positioning. ALKU now stands for smarter, safer, more personal and closer to home; values that make its careful and honest way of working visible. The brand stays with consumers and stands out immediately in the market.
Online marketing: efficiently automated
Indicia then set up ALKU's entire marketing workflow. We restructured the Google Ads account so enquiries now come in automatically through a regional structure. At the same time, HubSpot links leads directly to the right dealer based on postcode, which saves ALKU's reception a lot of work. The result: less manual work, faster follow-up and a smoother experience for ALKU's customers.
The result: a grip on data and on what customers need
Thanks to this partnership, ALKU is now more visible online, more efficiently organised and more strongly positioned. Jasper describes working together as fast, pleasant and professional: "Communication is quick and they really think along with us. Indicia spots things, adjusts and keeps a tight grip on the KPIs. That works really well."
Online marketing that pays off
"We experience Indicia as far more than a party that simply executes. They think ahead, spot where things could be better and come straight back with concrete proposals, for instance when a campaign is not performing. The partnership is embedded in a wider structure: every quarter ALKU brings all its partners together to set the course, and Indicia takes a strategic and leading role in that."
Ready for the next step
ALKU and Indicia are currently working on new projects together. "Working with Indicia helps us keep developing," Jasper says. "That way we keep growing digitally without losing our personal approach."
