Social recruitment to fish in a new pond
Euromaster is the largest network of tyre service and car maintenance businesses in Europe. To keep delivering quality as market leader and to keep growing, well-qualified staff are indispensable to Euromaster.
Information
A short overview of this project:
Euromaster
Client
Retail
Sector
Social media, online marketing, SEO & SEA, website, content marketing
Service
Euromaster in numbers
250+
Candidates
100+
Targeted ads
25+
Vacancies filled
1+ million
Reach for the employer brand
Highlights
- Several long-standing vacancies filled
- A more professional Euromaster employer brand
- Visibility among more than 100,000 workers in the industry
- Greater engagement among Euromaster's own employees
After three weeks, our three hardest vacancies to fill were filled
New tools for labour market communication
Euromaster is the largest network of tyre service and car maintenance businesses in Europe. To keep delivering quality as market leader and to keep growing, well-qualified staff are indispensable to Euromaster. After setting up the Euromaster trade school together, we have now brought in new tools to strengthen Euromaster's position in the labour market and attract more talent.
The familiar old channels alone, such as recruitment agencies and online job boards, could not keep up with the growing demand for staff. Indicia developed a tailored employer branding proposal for Euromaster with an important role for Euromaster's own digital media.
Working at Euromaster
The heart of the new approach is the new Working at Euromaster website. Alongside vacancies, the site has plenty of content about the opportunities you get as an employee at Euromaster, interviews with current staff, company information and much more. Smart ATS integration means the vacancies are always up to date and applying directly is easier than ever. With its own careers site, Euromaster shows jobseekers its style and character instead of simply listing anonymous vacancies on general job boards.
Recruiting through social media
Using Indicia's social recruitment, Euromaster has taken the wheel of its own hiring. A very targeted approach through the company's own Working at Euromaster Facebook page quickly led to visibility among tens of thousands of potential workers, a stream of applications and, in the end, new colleagues for vacancies that had been open a long time.
Related services
/01 SEO & SEA
/02 Social media
/03 Online marketing
/04 Website
/05 Content marketing
/06 Data analysis
/07 App
/08 Email marketing
