Scalable growth with complete online support for fashion label Petit Blush

Your business is growing, but you are too busy? Time for a digital partner.

You have a strong product and a clear vision, but your webshop and your marketing could do a lot more for your business. Sound familiar? A lot of entrepreneurs get stuck on their e-commerce platform, struggle with online marketing or lose time to operational tasks.

Petit Blush, Laura's sustainable children's clothing brand, was at exactly that point. Her brand was growing, but she was doing everything herself, from the webshop to social media and email marketing. Time for a scalable solution. And it worked: revenue grew by 125%. That clears the way for what Laura is passionate about. "I did not want any more hassle with technical updates and a huge workload during product launches. Now I can focus on my brand and on scaling up my business," says Laura, founder of Petit Blush.

"I did not want any more hassle with technical updates and limited options. Now I can focus on my brand." - Laura Nuijten, Owner & Creative Designer, Petit Blush

Sustainable refinement

"Petit Blush has an enormous fanbase. My customers are very loyal," says Laura, founder and designer of Petit Blush. "The label's signature style, combined with sustainability and quality, really appeals. I felt there was much more growth potential in Petit Blush. But taking people on as employees does not suit my company. Through word of mouth I ended up at Indicia. The results speak for themselves, and we worked hard for them together. What stood out? The team's willingness to get to know my business and my market. I am someone who knows exactly what she wants. Fortunately the team is open to my input, and turns it into an online brand experience that fits Petit Blush's identity and image."

"Every choice you make for your brand tells a story. Your website and your social media have to carry that story just as powerfully as your product does." - Thomas, e-commerce consultant

The challenge

"I did everything myself. From uploading products to last-minute social posts and email marketing. At peak moments I was missing a partner who could handle both the strategy and the day-to-day online work. Petit Blush was becoming more popular as a brand, but without extra hands, the right systems and a focused marketing strategy I could not scale up. The site was there, but organic reach and email marketing? There was a lot still to gain there."

The online strategy behind Petit Blush's breakthrough year

The growth Petit Blush saw in 2024 came from a combination of data-driven marketing, scalable online platforms and consistent branding. "We started with a webshop migration from Lightspeed to Shopify," says Thomas, digital strategist at Indicia. "That made Petit Blush's shop scalable and low-maintenance. Then we set up the email marketing, which is indispensable in B2C. We now send out a campaign twice a week. The result: 8.5% more revenue."

"Targeted personalisation lets us reach Petit Blush's customers more effectively and with more impact." - Thomas, e-commerce consultant

"We also pushed on with advertising, making the most of Petit Blush's strong branding and photography. And we built a wholesale environment connected to the warehouse, so retailers can now order the collection far more easily through a visual webshop."

Staying involved is central to how we work

"We analyse the online performance continuously and go through what we find with Laura every week, so we can respond to trends quickly. There is also a monthly content meeting. That keeps the campaigns data-driven and optimised for conversion. Over the past year we have built a clear picture of Petit Blush's business cycle, so we can anticipate things like collection launches. We plan those strategically and give them extra support with campaigns, which pays off immediately."