Compelling content about business waste

Win your audience over with what you know about your own products and services

Every company holds knowledge and content that other people find interesting. That is certainly true of Van Happen Containers. As a specialist in collecting and processing waste, the company has unique knowledge about separating, saving and recycling in a business context. Van Happen Containers was looking for a good way to strengthen its market position and make its lead process more efficient by sharing that knowledge in the right way.

So Van Happen Containers and Indicia developed a digital strategy with leading roles for a content hub, an e-commerce platform and a new corporate website. Combined with social media and Google Ads, the content hub brings in new leads, who land on the waste collector's new e-commerce platform. There, potential customers can order a container quickly and easily or request more information through the new corporate website. Indicia set up the e-commerce platform and the site as well.

Different content formats: appealing to the thorough reader and the quick one

Every company in the Netherlands deals with office waste, so Van Happen Containers' content is aimed at a broad audience. That is why the hub is set up for several personas. The content touches every pain point around waste that companies run into. We use a range of content formats, such as articles, infographics, quizzes, Q&As and posters. For example, we made a quiz that tests colleagues' knowledge of office waste. We also wrote informative pieces explaining exactly what you can do with special waste, how best to separate office waste and how to save money. Raising awareness of why waste separation matters is another theme we work on for Van Happen Containers. By sharing this variety of information online, Van Happen Containers not only wins leads, it also catches and answers a lot of questions that would otherwise go to customer service.

A powerful online sales channel

With the platform, we are building Van Happen Containers a powerful online sales channel with largely automated processes. Good content and online service options raise customer loyalty. Van Happen Containers can also target very precisely online, which puts the company ahead of changing legislation that makes offline acquisition increasingly difficult and pushes towards a pull strategy. By taking on the webshop as well as lead generation through content, we created an integrated online approach that makes things like retargeting and marketing automation far easier to use.

What we stand for

Creating the best possible foundation for a knowledge platform that matters.

A knowledge base that matters

So knowing what your audience finds interesting is key. We help you with that and create the best possible foundation for a knowledge platform that matters, in every form you can think of: whitepapers, videos, infographics, blogs, quizzes, news articles, animations. That is how you take the chance to become a thought leader, generate recurring business and bring your acquisition costs down.

A selection of our services

/01 Content creation

/02 Content marketing

/03 Website

/04 SEO & SEA

/05 Social media

/06 Data analysis

/07 Graphic design

/08 Virtual reality

How can we make your business smarter?

See how our clients work smarter

Want to know more? Come and find us at Spoorlaan 348 in Tilburg. You are always welcome to call on +31 (0)13 581 06 66, or send an email to info@indicia.nl.