Information
A short overview of this project:
Alius
Client
Retail
Sector
Animation
Service
Highlights
- Explaining clearly how complex systems work
- A look inside the equipment
- A realistic picture that is easy to follow
Animation as support for sales
The conversations Alius's sales team has are often technical, and this audience already knows a lot about the technology. Even so, it helps to be able to show an animation alongside the conversation. This one explains clearly how a particular system works in a minute and a half. Ideal.
Rock-solid sketches
Explaining complex systems simply is no small job. Everything has to be right, from the broad outline to the smallest detail. That is why the sketching phase mattered so much in this project. After a few rounds of sketches, it was watertight.
From sketch to 3D animation
With the sketch in place, the animation was built from there. We chose a 3D animation, because it shows what an Alius unit looks like on the inside far better. It gives a more realistic picture that is easier to understand, and a 3D animation also represents well how the system might look inside a building.
